Hotel design is changing fast. For years, “less is more” was the rule. Now, “more is more” is making a comeback. Today’s hotels are exploring both ends of the design spectrum-from clean, simple spaces to rich, layered ones. We will look at how the trends are unfolding and what they mean for guests and designers alike.
The Minimalist Era: Clean Lines, Calm Spaces
Minimalist hotel design took off in the 2000s. The idea was simple: to give guests a peaceful, clutter-free space to unwind. Think white walls, natural light, neutral tones, and only the essentials. Scandinavian and Japanese influences dominated, with materials like wood, stone, and linen playing a starring role.
This approach was not just about looks. It also made rooms feel bigger and calmer. Plus, fewer things meant less to clean and maintain, something hotel operators loved. Brands like Muji Hotel and Aman Resorts perfected this style, creating serene spaces that felt like private sanctuaries.
The Maximalist Revival: Bold, Loud, and Full of Personality
Now, there is a shift. Many hotels are going in the opposite direction: embracing color, texture, and personality. Maximalism is back.
These spaces are rich in detail. Walls might be painted in jewel tones or covered in bold wallpaper. Furniture is often vintage or custom-designed. You might see patterned rugs, velvet sofas, statement art, and golden lamps-all in one room. It is a visual feast.
Why the change? Travelers today want hotels that feel unique, not just functional. They want character. Instagram culture plays a part, too-guests want eye-catching spaces they can share. Hotels like The Hoxton, The Ned, or Maison de la Luz use design to tell a story, and people respond to it.
The New Middle: Mixing Styles with Confidence
The most interesting trend right now might be the blend of both worlds. Designers are mixing minimalist structure with maximalist décor. A room might have simple concrete floors, but it features a bright yellow couch and quirky art. The balance is key-it is not about clutter, but making strong, confident choices.
Materials are more playful, as designers combine marble with terrazzo or brushed metal with soft fabric. Technology is integrated more subtly, with smart lighting and voice controls hidden inside sleek surfaces. The result is a space that feels both thoughtful and alive.
What it Means for Designers
This shift gives architects and designers more freedom, but also more responsibility. It is not enough to follow trends. Every design choice needs to serve a purpose, reflect the hotel’s brand, and connect with the people who stay there.
Minimalism is no longer the only safe choice. Maximalism, when done well, creates warmth, energy, and emotion. The best hotel designs now combine clarity with personality.
The Bottom Line
Hotel design today is about more than style. It is about experience. Whether stripped-down or full of flair, the goal is the same: to make people feel something the moment they walk in. From minimalist retreats to maximalist escapes, the new hotel is not just a place to sleep-it’s part of the journey.
At Scarano Architect, PLLC, we have encountered hotel design that encompasses both minimalist and maximalist components. Our clients insist we keep them updated on the latest styles in hotel design, and we make sure to do precisely that. It has been our experience that the latest hotel design trend is a mixture of both minimalism and maximalism. In other words, anything goes. When visiting a hotel, notice the room décor and the vibe of the entire structure. Could you identify the style? Try it. You may be right on target!